Risk Assessment Method using a Game Theoretic Approach
Risk Assessment Method using a Game Theoretic Approach In 2010, the value of the North American search engine marketing market was estimated at . More recently, Deighton and Johnson [2] calculated that the search audience assembly sector contributes $19 billion to the US economy employing 82,000 employees. Search Engine Marketing is defined by the Search Engine Marketing Professional Organization (SEMPO) as a: “...form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset o ptimization, and paid inclusion ” [3]. SEO, a method used in SEM, is the process of positively affecting the visibility of a website or a web page in a search engine's "natural" or un -paid ("organic") search
Comments
Post a Comment