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Showing posts from March, 2020

Web Site Engineering

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Web Site Engineering The World Wide Web is expanding and its value is increasing as a method for locating and delivering infor- mation. This creates a significant engineering challenge. Locating applicable information requires that indexing information be incorporated into Web page development. Once an applicable page has been located, essential information may not be present, resulting in user frustration and a failure of the Web appli- cation to meet its purpose. This is a revision of the 1999 accumulation of Web site management “recommended practices.” This revi- sion is based on IEEE Std 2001-1999, extending it based on recommendations since it was developed, addressing “site-wide” issues as well as “managed” Web sites (as opposed to just Intranet and Extranet sites). These can serve to improve the effectiveness of Web pages for users, Web page developers, and the value of the Web in corporate and organizational applications. This recommende

Risk Assessment Method using a Game Theoretic Approach

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Risk Assessment Method using a Game Theoretic Approach  In 2010, the value of the North American search engine marketing market was estimated at . More recently, Deighton and Johnson [2] calculated that the search audience assembly sector contributes $19 billion to the US economy employing 82,000 employees. Search Engine Marketing is defined by the Search Engine Marketing Professional Organization (SEMPO) as a: “...form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset o ptimization, and paid inclusion ” [3]. SEO, a method used in SEM, is the process of positively affecting the visibility of a website or a web page in a search engine's "natural" or un -paid ("organic") search